My journey started with my grandmother. When her eyes and memory began to fade 25 years ago, I witnessed my family grapple with one of life's hardest decisions: how to keep her safe while respecting her independence and dignity.

I remember my dad pacing in the driveway, debating with my uncle on the phone about whether she could safely age in place. The most stressful part wasn't the logistics, it was having no one to trust for real, unbiased advice. There were companies trying to sell them solutions, but no one genuinely guiding them.

Today, 25 years later, my grandmother is still safely in her home. But it was hard on everyone. And I watched other people around me face similar challenges. That's when I decided: someone needs to be that trusted guide.

Most people over 50 want to age in place, and the technology to make that possible is getting better every year. But here's the hard truth: caring for aging parents can be one of the most confusing, expensive, and emotionally overwhelming experiences of your life.

To make matters worse, the market is filled with pushy tactics designed to prey on your fears and inexperience. There's "patient steering," hidden conflicts of interest, and companies more interested in selling you something than helping you decide what's actually right for your family.

When I started considering how I might care for my own parents needs someday, I looked for someone I could trust. I looked for someone with real data, who understood the emotions behind this stage of life, and who had no agenda beyond telling me the truth. I couldn't find that person.

I want to be the trusted resource I wish my family had 25 years ago. My goal is to help you navigate this journey with clarity, not confusion.

That means testing and researching so you don't have to. We are going to tackle the entire ecosystem: auditing complex contracts, running the numbers on Medicaid planning, reviewing products, and scripting the difficult family conversations. My goal is to filter out the noise and the sales bias so you can make confident decisions for your parents.

Everything I share comes with full transparency: my affiliations, my biases, and the real tradeoffs you're facing. Because you deserve clarity, not spin.